Usually when a high definition corporate video is filmed in a miami production studio, a spokesperson speaks in front of the white cyc or a green screen. Some companies choose a more elaborate HD production, such as Greyson International. For this production a completely custom set was designed and built for them. When a set is built, the stylist on staff will take into consideration the look and feel of the company from their websites and collateral pieces. The purpose is to keep their look cohesive on set. This way when consumers do visit their centers, offices, and/or website, elements will look familiar.
Greyson International uses this video as a tool to interest shareholders into purchasing stock in their organization and use this video throughout the country and various seminars and meetings.